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Billboard advertising for Azets featuring a man and women talking over an open laptop
Visa logo and talk of the town campaign logo on white flag.
Bionic advertising featuring bionic shield protecting chef from lightening strike
Paris Blockchain Week out of home advertising featuring imagery of a man overlayed with graphical squares
Image of a tablet showing IHG Hotels & Resorts image with the words Elevate IHG an inside look

Work

Brand Maximisation™ in action

Internal
Scottish Widows logo with coming soon text

Scottish Widows
Events
Visa logo and talk of the town campaign logo on white flag.

Visa – Talk of the Town
Campaigns
Flexera graphical cube designed to look as if floating in space with curve of earth behind it.

Flexera – FinOps framework campaign
Events

Paris Blockchain Week
Campaigns

Azets — Global awareness campaign
Internal
IHG Hotels & Resorts internal communication creative design

IHG Hotels & Resorts — internal communications
Campaigns

Flexera – Time to flex
Campaigns
Pitsburgh Airport digital advertising billboard featuring image of pizza and a computer tablet promoting in airport shops

PIT — Concessions Program campaign
Campaigns
Image of hairdresser in Bionic advert holding Bionic shield, protecting her from lightening strike.

Bionic — Price Cap campaign
Internal
Snow employer brand conference design featuring yeti character

Snow Software — Employer brand campaign
Events
A promotional conference stand for Visa with graphical signs, and digital screens communicating Visa's secure transaction capabilities.

Visa Europe — PAY360 event experience
Campaigns
Billboard advertising for Azets featuring a man and women talking over an open laptop

Azets — Brand campaign
Campaigns
Three CIPFA Advisory promotional advertising, including one displayed on a smartphone, highlight services for CIPFA's independent advice.

CIPFA Advisory
Branding
Laptop open showing Bionic brand guidelines

Bionic
Events
Visa Let's Celebrate Towns campaign logo

Visa — Let’s Celebrate Towns
Campaigns
Bionic Business British Gas promotional advertising creative featuring man holding smartphone

Bionic × British Gas Lite
Branding
Paris Blockchain Week out of home advertising featuring imagery of people overlayed with graphical squares

Paris Blockchain Week
Branding
AAG Wealth Management logo design

AAG Wealth Management
Campaigns
Snow Technology Intelligence campaign banner design featuring Snow logo and learn more CTA

Snow — Technology Intelligence launch
Branding
A boxing ring ceiling features a large illuminated BOXXER logo with graphic icon, surrounded by metal trusses and ropes marked with the BOXXER brand.

BOXXER
Branding

Hable
Campaigns
Image features woman and child reading book in a library beside BookTrust Storytime shelf advertising

BookTrust — Libraries pilot
Internal

Genomics England — Future Fit employee engagement campaign
Campaigns
Three Snow Software promotional advertising, including one displayed on a smartphone, highlight services and featuring discover more CTA

Snow Software – “Seeing Beyond”
Branding
PBES logo shown overlayed on plane cockpit

PBES

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Visa – Talk of the Town

From insight to influence

We gave Visa a powerful sub-brand and refreshed digital experience to celebrate the vitality of UK towns.

Visa champions the economic health of local communities

‘Talk of the Town’ is Visa’s flagship initiative to understand and promote the vitality of towns across the UK. It celebrates the diverse mix of businesses and services that fuel local economies while encouraging the sharing of best practices nationwide.

Image of Visa's Talk of the Town app home page as shown on smart phone
Image of Talk of the Town app displayed on Smartphone showing data for Stevenage
Laptop open shwoing Visa Talk of the Town webpage
Laptop open shwoing Visa Talk of the Town webpage
Visa Talk of the Town digital advertising examples featuring Enter Now CTA
Feautres promotional leaflets with Visa logo and Talk of the Town logos
Promotional stand for Visa Talk of the Town campaign featuring Visa and Talk of the Town logos and three digital screens showing maps of England
Image of sticker roll showing Talk of the Town promotional stickers with Talk of the Town and Visa logo

A bold identity & refreshed digital platform

1

Distinctive sub-brand and visual language

2

Award-winning exhibition stand and data visualisation for major political conferences

3

Refreshed UI and mobile-first experience with multi-year data comparison

A growing initiative needed a stronger platform

Launched to great success, Talk of the Town quickly became an influential programme with MPs and civil servants. But as Visa expanded the dataset to include new 2024 insights, the platform needed a complete refresh – improving usability, updating the interface and making it simple for users to explore data across multiple years.

Brand Maximisation™ with an eye on growth

We designed a vibrant sub-brand and visual identity, giving Talk of the Town the presence it deserved. From an award-winning exhibition stand at the Conservative and Labour Party conferences to a mobile-first digital experience, we created a seamless, future-proof platform to showcase Visa’s insights and champion the stories of towns adapting to new challenges and opportunities.

Visa Talk of the Town promotional tote bags featuring Visa logo and graphical imagery of Anthony Gormley sculpture, Angle of the North

FROM THE CLIENT

Outbrand’s team proved creative, adaptable, and thorough, delivering a cohesive event brand aligned with our corporate standards. Despite being a new partner, they offered expert, practical guidance and fostered a strong sense of collaboration toward a shared goal. Claire McKeogh Visa, Director of Strategy & Commercial Operations

Need to give your initiative a stronger voice and sharper digital presence? Let’s talk.