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Outbrand home logo
Billboard advertising for Azets featuring a man and women talking over an open laptop
Visa logo and talk of the town campaign logo on white flag.
Bionic advertising featuring bionic shield protecting chef from lightening strike
Paris Blockchain Week out of home advertising featuring imagery of a man overlayed with graphical squares
Image of a tablet showing IHG Hotels & Resorts image with the words Elevate IHG an inside look

Work

Brand Maximisation™ in action

Internal
Scottish Widows logo with coming soon text

Scottish Widows

Events
Visa logo and talk of the town campaign logo on white flag.

Visa – Talk of the Town

Campaigns
Flexera graphical cube designed to look as if floating in space with curve of earth behind it.

Flexera – FinOps framework campaign

Events

Paris Blockchain Week

Campaigns

Azets — Global awareness campaign

Internal
IHG Hotels & Resorts internal communication creative design

IHG Hotels & Resorts — internal communications

Campaigns

Flexera – Time to flex

Campaigns
Pitsburgh Airport digital advertising billboard featuring image of pizza and a computer tablet promoting in airport shops

PIT — Concessions Program campaign

Campaigns
Image of hairdresser in Bionic advert holding Bionic shield, protecting her from lightening strike.

Bionic — Price Cap campaign

Internal
Snow employer brand conference design featuring yeti character

Snow Software — Employer brand campaign

Events
A promotional conference stand for Visa with graphical signs, and digital screens communicating Visa's secure transaction capabilities.

Visa Europe — PAY360 event experience

Campaigns
Billboard advertising for Azets featuring a man and women talking over an open laptop

Azets — Brand campaign

Campaigns
Three CIPFA Advisory promotional advertising, including one displayed on a smartphone, highlight services for CIPFA's independent advice.

CIPFA Advisory

Branding
Laptop open showing Bionic brand guidelines

Bionic

Events
Visa Let's Celebrate Towns campaign logo

Visa — Let’s Celebrate Towns

Campaigns
Bionic Business British Gas promotional advertising creative featuring man holding smartphone

Bionic × British Gas Lite

Branding
Paris Blockchain Week out of home advertising featuring imagery of people overlayed with graphical squares

Paris Blockchain Week

Branding
AAG Wealth Management logo design

AAG Wealth Management

Campaigns
Snow Technology Intelligence campaign banner design featuring Snow logo and learn more CTA

Snow — Technology Intelligence launch

Branding
A boxing ring ceiling features a large illuminated BOXXER logo with graphic icon, surrounded by metal trusses and ropes marked with the BOXXER brand.

BOXXER

Branding

Hable

Campaigns
Image features woman and child reading book in a library beside BookTrust Storytime shelf advertising

BookTrust — Libraries pilot

Internal

Genomics England — Future Fit employee engagement campaign

Campaigns
Three Snow Software promotional advertising, including one displayed on a smartphone, highlight services and featuring discover more CTA

Snow Software – “Seeing Beyond”

Branding
PBES logo shown overlayed on plane cockpit

PBES

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Genomics England — Future Fit employee engagement campaign

Turning a world-class project team into a future-ready organisation

Genomics England was created to deliver an ambitious national genomics programme at unprecedented scale. To meet the next phase of delivery, the organisation needed to evolve — from a project-led team into a fully formed company, aligned around clearer structures, refreshed values and modern ways of working.

We built an internal engagement campaign to make that shift feel clear, credible and motivating for every employee.

Image of mobile featuring Future Fit newsletter called The Lowdown from Genomics England
Image of Genormics employee engagement survey

This was organisational change, not internal noise. Genomics England needed to:

1

Align teams around new structures and ways of working

2

Embed refreshed values in everyday behaviour

3

Create belief in what “Future Fit” means in practice

4

Deliver everything in a digital-first, remote-friendly way

The challenge was to create momentum and shared understanding — not just awareness.

Brand Maximisation™ built around one idea: honour what’s been achieved, mobilise for what’s next

Change stalls when people feel uncertain. So we replaced uncertainty with clarity, pride and direction.

  1. Make “Future Fit” a rallying point

    We framed the transformation as a collective step forward — building on past achievement while preparing for what the future demands. Clear, repeatable language gave teams something to own and believe in.

  2. Inspire first, then clarify


    We led with a strong, human narrative to win hearts and minds — then supported it with structured communications that made new expectations and behaviours easy to understand and adopt.

  3. Designed for a distributed workforce

    Every asset was built for digital delivery — fast to consume, easy to share, and designed to cut through across internal channels.

Creative output

A focused internal engagement system designed to drive alignment and action:

  1. Hero explainer film

    A concise rally-cry film that celebrates progress, sets direction and creates a shared story teams can repeat and reference.

  2. Email communications framework

    Clear, well-paced emails designed and coded for consistency, accessibility and high engagement across devices.

  3. Internal newsletter refresh

    A renamed and redesigned “Lowdown” that shifts the tone from corporate broadcast to useful, human updates — supporting rhythm and momentum over time.

  4. Unified internal visual language

    A consistent look and feel across all assets, making the Future Fit transformation instantly recognisable and sustainable beyond launch.

Want to create momentum not just awareness? let’s talk