OutbrandOutbrand

Outbrand home logo
Billboard advertising for Azets featuring a man and women talking over an open laptop
Visa logo and talk of the town campaign logo on white flag.
Bionic advertising featuring bionic shield protecting chef from lightening strike
Paris Blockchain Week out of home advertising featuring imagery of a man overlayed with graphical squares
Image of a tablet showing IHG Hotels & Resorts image with the words Elevate IHG an inside look

Work

Brand Maximisation™ in action

Internal
Scottish Widows logo with coming soon text

Scottish Widows

Events
Visa logo and talk of the town campaign logo on white flag.

Visa – Talk of the Town

Campaigns
Flexera graphical cube designed to look as if floating in space with curve of earth behind it.

Flexera – FinOps framework campaign

Events

Paris Blockchain Week

Campaigns

Azets — Global awareness campaign

Internal
IHG Hotels & Resorts internal communication creative design

IHG Hotels & Resorts — internal communications

Campaigns

Flexera – Time to flex

Campaigns
Pitsburgh Airport digital advertising billboard featuring image of pizza and a computer tablet promoting in airport shops

PIT — Concessions Program campaign

Campaigns
Image of hairdresser in Bionic advert holding Bionic shield, protecting her from lightening strike.

Bionic — Price Cap campaign

Internal
Snow employer brand conference design featuring yeti character

Snow Software — Employer brand campaign

Events
A promotional conference stand for Visa with graphical signs, and digital screens communicating Visa's secure transaction capabilities.

Visa Europe — PAY360 event experience

Campaigns
Billboard advertising for Azets featuring a man and women talking over an open laptop

Azets — Brand campaign

Campaigns
Three CIPFA Advisory promotional advertising, including one displayed on a smartphone, highlight services for CIPFA's independent advice.

CIPFA Advisory

Branding
Laptop open showing Bionic brand guidelines

Bionic

Events
Visa Let's Celebrate Towns campaign logo

Visa — Let’s Celebrate Towns

Campaigns
Bionic Business British Gas promotional advertising creative featuring man holding smartphone

Bionic × British Gas Lite

Branding
Paris Blockchain Week out of home advertising featuring imagery of people overlayed with graphical squares

Paris Blockchain Week

Branding
AAG Wealth Management logo design

AAG Wealth Management

Campaigns
Snow Technology Intelligence campaign banner design featuring Snow logo and learn more CTA

Snow — Technology Intelligence launch

Branding
A boxing ring ceiling features a large illuminated BOXXER logo with graphic icon, surrounded by metal trusses and ropes marked with the BOXXER brand.

BOXXER

Branding

Hable

Campaigns
Image features woman and child reading book in a library beside BookTrust Storytime shelf advertising

BookTrust — Libraries pilot

Internal

Genomics England — Future Fit employee engagement campaign

Campaigns
Three Snow Software promotional advertising, including one displayed on a smartphone, highlight services and featuring discover more CTA

Snow Software – “Seeing Beyond”

Branding
PBES logo shown overlayed on plane cockpit

PBES

Request your free brand maximisation™ audit

Share your brand guidelines with us and we’ll show you how you could uncover new untapped potential with the brand you already have

If you have a project in mind please get in touch. We’re always happy to chat.

Request your free brand maximisation™ audit

"*" indicates required fields

Sign up

Thank you for your message.
A member of our team will be in touch shortly

Visa Europe — PAY360 event experience

Turning stand design into a brand, product and partnership platform.

PAY360 is one of Europe’s most influential payments events – with intense competition for attention, footfall and meaningful engagement. Visa Europe needed a stand experience that could cut through the noise, support multiple business objectives, and integrate both masterbrand and sub-brand activity seamlessly.

Project overview

We designed and built Visa Europe’s PAY360 presence to balance visibility, wayfinding and engagement at scale.

A promotional conference stand for Visa with graphical signs, and digital screens communicating Visa's secure transaction capabilities.
Event design for Visa with graphical signs, and digital screens communicating Visa's secure transaction capabilities.

The stand needed to:

1

Stand out in a crowded exhibition hall

2

Support meet-and-greet moments with Paralympians

3

Showcase Visa products through interactive content

4

Integrate Tink as a Visa sub-brand, clearly and confidently

Brand Maximisation™ built around visibility, modularity and flow

  1. Make Visa impossible to miss

    A large-scale hanging lightbox using Visa’s iconic equals graphic delivered dominant visibility and instant wayfinding — visually linking the stand to the adjoining network lounge.

  2. Build a system, not a one-off

    Multi-purpose interchangeable lightboxes created a modular backdrop system — flexible enough for different moments (including meet-and-greets) while staying consistent, reusable and unmistakably Visa.

  3. Turn the stand into a self-led product experience

    Embedded iPads ran interactive product overviews, explainer films and animated infographics – giving visitors clear access to Visa’s capabilities without relying on sales-led demos.

  4. Integrate sub-brand without fragmentation

    An L-shaped footprint with two entry points gave Tink a clear presence — while keeping it spatially and visually connected to Visa’s masterbrand environment.

Creative output

A high-impact event toolkit built for clarity and engagement:

1

Modular stand architecture with interchangeable lightbox backdrops

2

Large-scale hanging Visa lightbox for wayfinding and brand dominance

3

Interactive iPad content (product overviews, films, infographics)

4

Network lounge experience aligned visually with the stand

5

Dual-brand spatial design enabling clear Visa + Tink representation

The Result

A PAY360 presence that didn’t just attract attention — it guided it, held it, and turned brand visibility into meaningful engagement.

Want to turn brand visibility into meaningful engagement? lets talk