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Brand Maximisation™ in action
Request your free brand maximisation™ audit
Share your brand guidelines with us and we’ll show you how you could uncover new untapped potential with the brand you already have
Brand Maximisation™ in action
Share your brand guidelines with us and we’ll show you how you could uncover new untapped potential with the brand you already have
If you have a project in mind please get in touch. We’re always happy to chat.
Request your free brand maximisation™ audit
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Snow Software attracts world-class talent – but its employer story wasn’t always clear or consistent internally. We built an employer brand campaign designed to land with employees first, creating shared understanding, pride and momentum that could scale externally over time.
In fast-growth tech businesses, people can love their roles but struggle to articulate the bigger “why here?”. During discovery, we uncovered a powerful internal truth: Snow employees are known as Yetis.
We turned that existing cultural shorthand into a distinctive employer brand asset – a shortcut to belonging, recognition and brand memory in a crowded hiring market.
Yeti elevated from in-the-know to outwardly facing brand mnemonic
A belief-led message that works internally as recognition and externally as attraction
Inclusive, character-led device to represent Snow’s people — not roles or hierarchies
To build momentum, the campaign launched as a brand moment, not an HR announcement — creating energy first, then enabling consistent rollout.
Believing – a clear articulation of Snow’s culture and EVP
Inclusive, repeatable assets for comms, recruitment and events
Teaser-led introduction unveiled at Snow’s annual conference
Templates and renders designed for easy, consistent adoption
Want to stand out in a crowded hiring market? Let’s talk.