Insights
Thoughts, ideas and more…
Request your free brand maximisation™ audit
Share your brand guidelines with us and we’ll show you how you could uncover new untapped potential with the brand you already have
Thoughts, ideas and more…
Share your brand guidelines with us and we’ll show you how you could uncover new untapped potential with the brand you already have
If you have a project in mind please get in touch. We’re always happy to chat.
Request your free brand maximisation™ audit
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This year’s Passenger Terminal Expo, one of our favourite aviation industry events, was once again an insight-filled few days with conversations around airport trends, innovation, passenger experience and shaping what the future of travel looks like.
The Passenger Terminal Conference opening keynote, delivered by Thomas Woldbye, CEO, Heathrow Airport set an inspiring tone, reflecting on the resilience of global aviation and Heathrow’s continued commitment to performance, efficiency and delivery of excellent customer experiences.
We saw some fantastic innovation in airport design and technology, but what stood out to us was the collaboration behind it, the different voices, shared ambition but with a clear focus on improving the passenger experience.
One clear theme that emerged was the positioning of airports as high-intent environments. Few environments combined such a high-intent audience with extended dwell times. Conversation around delivering outstanding customer and brand experiences in airports have become a commercial strategy. The most compelling discussions at PTE point towards a broader ambition of designing terminals that not only move people efficiently but make them feel something while they’re there.
Seamless, contactless travel that leads to less stress, fewer queues and critically more dwell time in commercial spaces.
From predicting congestion before it happens, dynamically adjusting staffing and lane openings and optimising passenger flow in real time. When movement becomes smooth and invisible the opportunity for brand interactions is far greater.
Using passenger data to tailor wayfinding routes, retail recommendations and real time notifications, we see this as cutting through the noise to deliver meaningful engagement.
Shifting from purely functional spaces. Think zoned spaces for passenger mindsets with integrated digital and physical storytelling, the terminal is becoming the medium not just the backdrop of the brand experience.
Blending physical shopping with digital layers such as scan, order and deliver to gate or time-sensitive offers – smart activation is one of the most valuable spaces in media.
If you have a project in mind please get in touch. We’re always happy to chat.